Cleansing balm or cleansing oil? Which one is better? Cleansing with oils started to be more common - even professional brands for estheticians, release oil cleansers now. I'm more a cleansing balm person because the balm is better for facial massage. Heimish All Clean Balm is the most popular K-beauty cleansing balm in western countries right next to Banila Co Clean It Zero line. What's behind the popularity of this balm? How to massage your face while cleansing?